Sunday, July 24, 2005

More men are buying online for lingerie

Women Lingerie

More men are turning to an online business in Warwickshire to take the discomfiture out of buying lingerie for their dear ones.

Husbands and boyfriends have been flocking to Rugby-based following its recent launch by ex- Coventry Blue Coat schoolgirl Vicky Cudworth.

The online business - which sells an wide-ranging range of lingerie including lines made prominent by Hollywood stars - was set up by the 21-year-old former dancer who said about 70 per cent of clientele were men.

Miss Cudworth said her company provided an ultimate solution for husbands and boyfriends to inconspicuously purchase lingerie for their wives and girlfriends without having to get embarrassed in a shop.


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